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Culya is a global movement of upcoming artists powered by microfinance, celebrities and partners.
Empower
artists
worldwide
We disrupt financial entry barriers to the music industry.
We are supported by
Our story
Culya is a global movement of upcoming artists powered by Microfinance, celebrities and partners. Started in Cameroon, culya unites artists, bankers and mentors to disrupt financial entry barriers to the music industry.
So artists can build sustainable dreams, no matter where they’re from. And you get to vibe to it.
Culya is made possible by DSIK Cameroon.
Our story
From production to distribution, making music is a costly dream.
In business, banks welcome you with open arms. In music, you are on your own.
Like every entrepreneur, your favourite upcoming artist needs believers. Bankers that lend money and advise you. Mentors that coach. Fans that stream.
Cuhlia is a global movement uniting artists, bankers and mentors to disrupt financial entry barriers to the music industry through Microfinance.
So, artists can build sustainable dreams, no matter where.
And you get to vibe to it.
Cuhlia is a non-profit initiative by German Sparkassenstiftung Cameroon.
Our artists
From rap to country music, cuhlia is a community of artists across all genres.
See all Artists
Our approach
We believe in a world where every artist is financially included. To tackle our ambitious goal, we developed a program that turns music into a sustainable career in every corner of the globe.
Partner & Develop
Customised financial solution
German Sparkassenstiftung's global network allows us to directly partner with selected banks and Microfinance institutions interested in servicing the music industry. Together, we develop financial products that cater to the specific needs of artists.
Educate
Artists
With the help of German Sparkassenstiftung's battle-tested Business Games, cuhlia's artists are trained in financial management and entrepreneurship to ensure a financially sustainable career for the artist.
Finance & Advise
Music
From music production to streaming platform, every artist is given the opportunity to finance their career through our Microfinance partner. Our ambassadors and partners in the music industry consult and support cuhlia's artists along every step of the journey.
Continuous support
The cuhlia family
We are a network of unconditional supporters united by our mission.
Our impact
Born in 2021, we are proud to share the impact we have achieved since.
1
country
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11
artists
3M
streams
Help us expand our impact and support the creative economy and promote cultural diversity. Here are a few ways how you can make a difference.
Thanks to the funding of the Federal Ministry for Economic Cooperation and Development (BMZ) cuhlia was born. In order to sustain our operations, enable more artists to join cuhlia and expand to other countries, we are looking for new donors that want to directly support our mission. Fund the programme in a country of your choice to empower artists and financial institutions alike.
Contact us
Our partner AfroTunes provides our artists with a two-year subscription to their music distribution service. So cuhlia's artists can earn 100% of their royalties from day one. You have an interesting idea of how your organisation could support our non-profit mission?
Contact usTogether with La Regionale d'Epargne et de Credit we successfully rolled out cuhlia in Cameroon. More importantly, our program proved that the creative industry is serviceable. Your institution is interested in learning how to service artists as a new client group?
Contact usWith Didier Awadi our mission is supported by a Senegalese superstar. His expertise and support helps our artists to bring their music career to the next level. You are looking to make a positive social impact? Put your reach to good use.
Contact usYou are a talented artist interested in joining cuhlia? Follow our Instagram channel and look out for our upcoming selections.
Go to Instagram
